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This is the finest search audio training set available which imprints new consultants with an extremely positive association to the toughest subject for owners to teach: Marketing/Client Development. In a live training session with Peter, consultants learned: - How to transform from candidate driven pitches to client driven sophistication.
- How to deliver the four most unique first call marketing introductions.
- How to research which companies to call.
- How to determine which candidate to market.
- How to deeply interview candidates to extract marketable traits and ensure control.
- How to market an exceptional candidate.
- How to do non-candidate marketing presentations.
- The use of reference checks as a marketing tool.
- How to set exploratory "elbow rubs" where no openings exist.
This audio program is an absolute necessity for teaching your staff to defend why they are unique.
3 CD series, 2:40 minutes.
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