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Home Blog Honest, Rough and Hard

Honest, Rough and Hard

September 17, 2014 by Cindy Leffkowitz

The Tall Pony Ranch

 

I was introduced to Peter by Steve, a mutual acquaintance of ours, at a local Chamber event. Steve grabbed me and said, “Do you know Peter? You have to meet this guy.” We exchanged information and a few days later I ‘popped by’ his log cabin office for a short meeting. I am able to “pop by” because The Tall Pony Ranch is 2 miles from my house. I’d driven by Peter’s every day for the last 10 years and never knew what was beyond the fences I’d seen.

I do now.

Behind the fenced pasture with the log pole bed, past the horse coral and main house, down the dirt road, beyond the pond with a canoe aching to be placed in the water, is a place in the woods that you won’t find anywhere else. You won’t find it because Peter won’t be there. Anyone can build a log cabin and anyone can take a group of professionals on a hay ride but not anyone will know what Peter knows. No one else will have his presentation style, his knowledge and experience about people and sales and communication. By the way, the information is not vertical specific. It isn’t about recruiting or IT or manufacturing, hell, my business is online Marketing, websites and local search and I probably took as many or more notes than anyone in the room! My experience and learning those days was just as rich.

To be honest, I am an expressive. I like a fast moving, exciting presentation. Blocking out 2 days for me to ‘sit’ in a room and ‘listen’ was like expecting an ice cube not to melt in the sun. But the day flew by- fast. I’ve been to a few workshops, Dan Millman (Way of the Peaceful Warrior), George Leonard (Mastery), Stephen Covey (7 Habits of Highly Effective People), Jacob Needleman (Money and the Meaning of Life) and this was different. This was honest and rough and hard and enlightening and entertaining and heartfelt and warm and encouraging.

I’ve spent some time with Peter’s website examining it from a user perspective as a website specialist. But I have to say that the website does not accurately reflect what goes on in the log cabin where I spent a few days. (If you think about it, does any description or photo ever accurately match your translation of a meaningful event?)  All we can do, as business owners with a product or service to market, is attempt to communicate what is unique and important about our business so others can process through the information and make an informed decision about how to spend their valuable time and resources. But hey, take it from someone in online marketing; a review or referral is a much better sales tool than any website. You don’t know me so my referral will not hold the weight that a close friend or someone you know and respect would have, but I wish you would trust me when I say- the time you spend at the Tall Pony Ranch will return blessings, in learning and in profit, more than you can imagine.

As a side note: you won’t believe what they do with pickle juice.

 

Catherine Koloski, Founder
A2 Online Marketing- Life on Purpose

Filed Under: Blog

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